Topform WEBSITE DESIGN
CASE STUDY
The client–a sports performance mental coach who works with top-level professional football players in the UK–needed a website refresh in order to attract new clients. I worked with Mark Bowden to create a website design that would appeal to his new intended-wider target audience and instil a new brand style and consistency, as the first step of his upscaling.
SOLUTION
The finished product gave the client a consistent brand voice–serious but approachable, professional but accessible to all. The site's structure was kept as simple as possible, in order to make it easily-explorable by potential clients, who are most likely to be busy sportspeople and want information at their fingertips.
The client's "off-the-shelf products" were given space to live in its own section of the site, like a product page of an ecommerce site, again to feel accessible and easy to find.
Due to certain non-creative related issues at the time, the working relationship with the client was terminated before the design was fully implemented, but the full concept can be seen in this case study.
