Serendipity Massage & Spa REBRANDING
CASE STUDY
'Serenity Spa' was changing ownership—rather, one of the two co-owners was taking sole control—and wanted to take the business in a new direction. The new owner wishes to modernise the operations and a rebrand (the old branding was completely disregarded and had no influence on the new look) is one step in a new start, and a hope to give the new business, 'Serendipity Massage and Spa' a head start once businesses open back up after lockdown. As well as a new brand look and style, the owner wishes to convey a slick and professional tone—this could be achieved with online/app booking service, and the offer of well-branded and consistent-looking products.
'Serendipity' is defined as 'the occurrence and development of events by chance in a happy or beneficial way'. The name was chosen because the relaxation and peace of mind that can be achieved through a massage/spa session can help lead to good things happening. And the colour palette almost defined itself from the start of the research and moodboarding.
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